What's trending on TikTok & Instagram — explained for your brand

Scrolling gives you a feed of whatever's popular for you personally — not a curated, prioritized view of what's worth your brand's time or how to act on it. Every week we package the top trending songs, memes, formats, and cultural moments from primary sources into a single readable brief, with brand-ready activation ideas for each trend. Instead of maintaining your own listening team or doom-scrolling to piece it together, you get a curated, time-dated brief you can skim in minutes.

No. You just read the brief. There's no platform login, setup, or account required on your end — the trends come from our research pipeline, and each brief lands in your inbox ready to use.

Trends are sourced weekly from primary trend sources — Know Your Meme and Hootsuite Social Trends — with supplemental TikTok sampling, and every brief is time-dated. Each trend comes with a Trend Health Index showing whether it's rising or peaking, plus its activation window, so you can act while the moment is still open.

Each trend ships with brand-ready activation ideas you can adapt to your product, plus clear "what NOT to do" IP and rights cautions so you avoid the traps other brands hit. Open the brief, pick the trends that fit your brand, and hand the activation notes straight to your creative team.

No — it's month-to-month. Both plans are monthly subscriptions via Stripe (Basic at $49/month, Premium at $149/month) and you can cancel anytime. There's also a 14-day money-back guarantee: if the first two reports don't save your team hours of scrolling, we'll refund you, no questions asked.