We scan TikTok and Instagram daily so your team doesn't have to — then package the trends that matter into concise, actionable briefs your brand can activate while the window is still open.
Today's Trends is built for mid-size DTC brands and in-house marketing teams of 3–20 people targeting Gen Z and younger Millennials. You know trends matter — but you don't have the bandwidth to track TikTok and Instagram all day. We become your dedicated listening team, so your budget goes to creating content that actually lands instead of scrolling to find it.
Today's Trends was built to solve one problem: DTC brands were spending hours doom-scrolling through TikTok and Instagram trying to catch trends before they peaked. This report does that work for them — every week, from primary sources, with activation ideas a creative team can actually use.
Connect on LinkedInTikTok and Instagram, every day — surfacing songs, memes, formats, and cultural moments as they emerge, not after they peak.
Most trends are noise. We filter down to the top opportunities with real brand-activation potential and a clear window to act.
Each brief comes with specific activation ideas for your brand, so you can publish fast while the trend is still moving.
Every trend comes with IP and rights cautions — so you never publish creative that lands your brand in legal or cultural trouble.
We track whether a trend is Rising or already Peaking, with activation windows, so you spend effort where the moment is still open.
Trends are cross-checked against independent sources before they reach your inbox, so you're acting on signal, not a single curated opinion.
Preview the trends we're tracking, or go straight to picking a plan — with a 14-day money-back guarantee if the first two reports don't save your team hours.