Privacy Policy

We collect only the information we need to provide our trend intelligence service:

• Email address — when you join our waitlist, subscribe to a plan, or contact us.
• Payment information — processed securely via Stripe. We do not store your full credit card number on our servers.
• Usage data — anonymous page-view analytics via Vercel Web Analytics to help us understand how visitors use our site. We do not use cookies or tracking pixels for this purpose.

• To deliver trend reports and service updates to your inbox.
• To process your subscription payments and manage your account.
• To improve Today's Trends — understanding which reports are most useful helps us serve you better.
• To communicate with you about your account, service changes, or support inquiries.

We never sell, rent, or share your personal data with third parties for their own marketing purposes.

We rely on a few trusted partners to run Today's Trends. Each of these services has its own privacy policy, and we encourage you to review them:

• Stripe — processes all subscription payments. Stripe Privacy Policy
• Neon — provides our database hosting. Neon Privacy Policy
• Vercel — hosts our website and serverless functions. Vercel Privacy Policy

We use Vercel Web Analytics, a privacy-focused, cookie-free analytics service, to collect anonymous page-view data. Vercel Analytics does not use cookies, tracking pixels, or fingerprinting, and does not collect personally identifiable information. We use this data solely to understand how visitors interact with our site and improve the service.

We do not currently use any other cookies, tracking pixels, or third-party analytics on the Today's Trends website. We reserve the right to introduce additional basic, privacy-respecting analytics in the future. If we do, we will update this policy and provide clear notice.

We retain your data only as long as your account is active or as needed to provide our service. If you cancel your subscription, we will delete your personal data within 30 days unless we are required to retain it for legal reasons.

We use industry-standard security measures — including TLS encryption for all data in transit and secure, access-controlled database storage — to protect your information. However, no method of electronic storage is 100% secure, and we cannot guarantee absolute security.

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you.
• Request correction or deletion of your data.
• Object to or restrict certain processing activities.
• Request a copy of your data in a portable format.

To exercise any of these rights, email us at trendpulse-ceae7291@ctomail.io. We will respond within 30 days.

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page and notify active subscribers via email. Continued use of Today's Trends after changes take effect constitutes acceptance of the updated policy.

If you have questions about this Privacy Policy or how we handle your data, reach out to us at:

trendpulse-ceae7291@ctomail.io